More stories are starting to emerge about Apple’s “next big thing”, a product called iTV. And when considering Apple’s brilliance in recent years with the iPhone and iPad, the talk of any new iSomething gets deserved attention. So what exactly is an iTV and what can it do? According to this recent article at BGR there are two possibilities:
1. A more advanced Apple TV set top box.
2. An actual HDTV set with new features.
An updated Apple TV set top can hardly be “the next big thing” and if we believe this story from the LA Times actual televisions are now in the prototype phase.
But what will it do? Unlike the iPhone we can’t hope some Apple engineer will accidentally leave one behind in a bay area bar. We can only speculate and that is the fun part.
I can imagine a narrative in which iTV does take over the TV world and here’s how it goes:
Take all the best features of the cord cutter’s tool box and bundle them into one easy to use TV. Make it one beautiful to look at object, almost art. Maybe only two buttons, and one connector. No remote control of course, your iPhone or iPad will serve that function. Does NOT work with Cable or Satellite. Apple will be your paid content provider.
Receives both OTA and OTT content
DVR in the cloud
A la carte channel subscriptions
Easy to use
Cord cutters are well aware of the challenge and that is content. The industry is holding on for dear life to the channel bundle. That is why I’m guessing (suggesting) one way for Apple to really be the next big thing is to disrupt this model. Maybe, just maybe, Apple will get enough interest in their new TV to force content providers to offer channels A la carte.
Of course I really have no idea at all if any of this will happen. It’s just a dream.