In an early morning press conference Comcast unveiled a new cable plan that will allow the consumer to pick and choose exactly which channels they want . Expected to go online by the end of the month, the new “my lineup” plan will offer basic channels at $1.00 per month each, and premium sports channels such as ESPN for $2.25 per month.
“Cable is just too damned expensive” , said Brian Roberts, CEO of Comcast. “Why should the customer have to pay for all of those channels they don’t want or need?”
For more information visit comcast.com/mylineup