Our old buddy Reed Hastings may be getting ready to send out one of those surprise emails to the subscriber base again. Remember the last time about Qwikster and the rate increase? Well this is even worse.
Netflix is so successful that cable operators are copying it. And that’s a real challenge for Netflix because they don’t own content they lease it. Sometimes great ideas just don’t last forever. Remember AOL?
Hastings realizes that and may be looking for an exit strategy. And that may be why he’s talking to cable operators about possible partnerships.
Problem for us is Netflix is a key part of that basic formula I’ve oft repeated:
NETFLIX ($8/mo) + antenna (free) = Cord Cutter
Take that away and what do we have? I’d guess I’d be taking another serious look at Hulu. Meanwhile watch your email inbox and brace yourself.