Unlike some other high profile TV events ( e.g. Oscars, Olympics) streaming the 2014 (XLVIII ) Super Bowl is not an issue – FOX will offer it freely. But why is FOX being so generous, and not requiring our cable credentials?
My theory is that this most highly watched event already saturates the broadcast and cable market. With so many viewing parties the Super Bowl is an unofficial holiday and anyone who wants to see it can do so. Streaming it to mobile devices for free just maximizes the additional revenue opportunities.
In addition, offering the streamed version for free gives FOX more control over the so called “second screen” – a mobile device used for social interaction during live TV events. Today’s most popular second screen application is no doubt twitter. But twitter doesn’t have many advertisements and the few it does have are not controlled by FOX or the NFL.
Despite the fact that the NFL is streaming the Super Bowl for free this year I don’t recommend it as your primary source – especially if you are hosting a big party. I’ve heard too many stories about streaming glitches, buffering problems etc. even with legal network sponsored events. Aereo is included in this category, so I would not sign up for that service just to get the game.
1. Watch at a friend’s house who has Cable.
2. Watch at a sport’s bar – preferably one with a good party going on.
I’d love to hear your plans for viewing Super Bowl 2014 in the comments. And are you betting on Seattle or Denver?