The 64th Primetime Emmy Awards – Streaming Live? Not so much.


Air time: Sunday, September 23, 2012 – 8:00pm Eastern/5:00pm Pacific on ABC

The big legacy networks have several major annual award shows which are generally available  free over the air: The Oscars, The Grammys and the Emmys.

But these are not usually streamed live. Why? My theory has to do with maximizing social media and additional channels of  revenue. If these events streamed live it would take away from the broadcast views.  So instead the networks offer  supplemental mobile content. In the case of the Emmy’s it’s the Emmy’s iPhone app and Backstage Live.

The iPhone app maximizes social media usage. The viewer can be watching on his TV, his iPhone, and perhaps tweeting at the same time. All that social media plugs the broadcast and creates additional channels of mobile advertising opportunities.

And while ABC won’t be streaming the actual awards ceremony  they will offer something called Backstage Live. This will be simulcast with the event, and  shows what’s happening backstage in real time. Now you have a reason to be watching on your PC and your TV at the same time.

There is one group that gets left in the cold and that is those not in range of an ABC broadcast and without cable. What to do? Well if this was a sports event we have our ways. But this is ABC! I suspect there may be similar (bootleg) streams, but I don’t know of them.   Perhaps some of our readers can enlighten us in the comments below:

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