Why ABC is not Streaming the 2012 Oscars: Social Media


If you google this topic you’ll find several phony sites claiming to offer live streams. But  the real thing is not available from the Oscar’s official site.Why not you ask? Well I’ll posit one reason. ABC is one of the legacy networks already available almost every where over the air and on cable/satellite. Streaming the duplicate content really wouldn’t do anything but deprive the traditional distribution channels of viewers.

81st Academy Awards

What ABC has done actually makes more sense. They’ll stream complementary content NOT available on your TV. ABC wants you to download their Oscars App on your iPhone or iPad so you can watch exclusive content from 24 cameras on the facility.

I suppose the goal is to have the viewer now watching two screens instead of one. And each can offer new streams of revenue for ABC.

The App links into Facebook and Twitter which in this age of social media is an important function. Download the app and let us know if it adds any value to the experience. See you at the Oscars!

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4 Responses to Why ABC is not Streaming the 2012 Oscars: Social Media

  1. Nancy Anna Bilzing says:

    I live out in the country and can’t afford satellite (cable doesn’t even come here) and my tv antenna only gives me CBS.
    I’m very disappointed that ABC isn’t streaming the show.
    I know I’m not in the majority, but I know there are other people out here in my same position.

  2. Seeing that abc is a network that I pay for already it seems that the Oscars should be streamed even if abc make us the viewers wait 7 days or so. This is one black man’s opinion

  3. Ellen Greenberg says:

    I agree with Bernard. I was out of the U.S. on Oscar night, and unable to watch the live broadcast. I would like to be able to watch the entire broadcast, not just the disjointed clips on the abc.com site. People with Tivo can capture it for later watching, so I don’t understand why it can’r be made available later online as well. Most people would still watch the live broadcast where possible.

  4. Fred says:

    What do you expect in 2013?

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